A standee is a freestanding display used for advertising, promotions, or event information. Typically designed to be tall and vertical, standees are commonly made from materials like cardboard, foam board, or vinyl, making them lightweight and easy to transport. The content on a standee usually includes a bold, eye-catching graphic or image, a headline, and a call to action, designed to attract attention from a distance.

They are often used at trade shows, retail stores, events, and exhibitions to communicate key messages in a clear and impactful way. With their large, vibrant design, standees are effective in creating brand visibility and delivering promotional content in a space-efficient manner, making them a popular choice for both indoor and outdoor marketing.